• Staying Updated with Social Media Trends
  • Emerging Features on Major Platforms
  • Leveraging Influencer Partnerships for Reach
• Best Practices for Social Media Marketing
  • Ensuring Brand Consistency Across Platforms
  • Ethical Practices and Avoiding Common Mistakes

• Cross-Platform Content Strategies
  • Repurposing Content Across Instagram, Facebook, LinkedIn, and YouTube
• Social Media Marketing Funnel
  • From Awareness to Conversion: Nurturing Leads Across Platforms
• Data-Driven Decision Making
  • Using Analytics to Optimize Campaigns

• Market Research and Brand Positioning

• • Identifying your target audience and buyer personas.
  • Analyzing competitors and market trends.
  • Positioning your brand for maximum impact.
  • Using tools like Google Trends and social listening tools.

• Building a Digital Presence

• • Designing a professional website (Introduction to WordPress and alternatives).
  • Branding across social media platforms.
  • SEO essentials for branding.
  • Optimizing for mobile and user experience (UX).

• Content Strategy for Branding

  • Understanding the role of content in digital branding.
  • Developing a content calendar.
  • Blogging and video content best practices.
  • Storytelling techniques for branding.
  • Case studies of viral content.
• Visual Branding

• • Designing branded graphics for social media (tools: Canva, Adobe Express).
  • Importance of consistency in design.
  • Basics of photography and videography for branding.
  • Creating brand videos and reels.

•  Social Media Branding

• • Creating a strategy for each platform (Instagram, Facebook, LinkedIn, TikTok, etc.).
  • Building engagement and community.
  • Using hashtags and trends for brand visibility.
  • Managing and monitoring social media presence.
• Digital Advertising for Branding 

• • Introduction to Meta Ads, Google Ads, and YouTube Ads.
  • Retargeting and lookalike audiences for branding campaigns.
  • Optimizing ad creatives for branding impact.
  • Tracking performance and ROI analysis.
• Future Trends in Digital Branding

• • AI in branding and personalized marketing.
  • Voice search and branding strategies.
  • Blockchain and NFTs for branding.
  • Sustainability and its role in modern branding.

• Introduction to Content Creation
  • Understanding Content Marketing
  • Crafting Engaging Content
  • Types of Content: Text, Image, Video
• Effective Content Strategies
  • Target Audience Identification
  • Content Planning and Scheduling
  • Content Distribution Channels

• Introduction to AI for Content Creation
  • Overview of AI Tools for Content Creation
  • Generating Text, Images, and Videos with AI
• AI in Social Media and Blogging
  • AI-Powered Content Ideation
  • Automating Social Media Posts with AI
• Leveraging AI for SEO
  • Using AI for Keyword Research and Content Optimization

• Introduction to Video Production
  • Basic Video Production Equipment
  • Filming Techniques and Composition
• Post-Production Techniques
  • Editing Software Overview (e.g. Capcut, Adobe Premiere Pro)
  • Finalizing and Exporting Videos for Different Platforms
• Video Marketing Strategies
  • Promoting Videos for Maximum Reach
  • Measuring Video Performance

• Google Ads Campaign Setup
  • Understanding Google Ads Interface
  • Keyword Research and Bid Strategy
  • Ad Creation: Search, Display, and Video Ad

• Facebook Ads Campaign Setup
  • Navigating Facebook Ads Manager
  • Audience Targeting and Retargeting
  • Budgeting and Campaign Optimization

• Introduction to WordPress
  • Understanding WordPress Dashboard and Settings
  • Installing Themes and Plugins
  • Creating Posts and Pages
• Customizing WordPress Websites
  • Theme Customization and Layout Design
  • Optimizing WordPress Sites for Speed and SEO

functional websites, implement content management systems like WordPress, and ensure a seamless browsing experience across all devices and platforms.

• Web Page Optimisation with SEO Tools

• • Setting Up and Configuring Yoast SEO & Rank Math Plugin
  • Optimising On-Page SEO with Yoast SEO & Rank Math
• Introduction to Google Search Console

• • Setting Up Google Search Console for Your Website
  • Understanding Metrics and Insights
  • Fixing Crawl Errors and Improving Site Visibility
• Optimizing with Search Console

• • Submitting Sitemaps and Indexing
  • Monitoring Mobile Usability and Performance
  • Analyzing Search Queries and Enhancing SEO Strategy
• Introduction to Google Analytics

• • Setting Up Google Analytics for Your Website
  • Navigating the Analytics Dashboard
• Analyzing Website Traffic and User Behavior

• • Key Metrics: Sessions, Bounce Rate, and Conversions
  • Customizing Reports and Tracking Goals
• Google Analytics for Marketing Optimization
• • Understanding Acquisition Channels and Traffic Sources
  • Leveraging Analytics for Improving User Experience

• Importance of Website Speed
  • How Page Speed Affects User Experience and SEO
• Tools for Measuring Page Speed
  • Using Google PageSpeed Insights
  • Identifying Speed Bottlenecks and Fixing Issues
• Optimizing Site Speed
  • Image Compression, Minification, and Caching Techniques
  • Improving Server Response Time

• Basics of Effective Landing Pages
  • Key Elements of a High-Converting Landing Page
  • Design Principles: Layout, Colors, and Fonts
• Building Landing Pages with WordPress
  • Using Page Builders (e.g. Elementor)
  • Integrating Forms, CTAs, and Lead Capture
• Testing and Optimizing Landing Pages
  • A/B Testing and Analyzing User Behavior

• Email Design Best Practices
  • Mobile-Responsive Email Design
  • Writing Engaging Subject Lines
  • Crafting Compelling Content and Clear CTAs
• Personalization in Email Marketing
  • Using Personalization Tags
  • Dynamic Content for Targeted Messaging
  • Segmenting for Personalization and Higher Engagement
• Introduction to Email Automation
  • Setting Up Welcome Email Sequences
  • Creating Drip Campaigns for Lead Nurturing
  • Automating Re-engagement Campaigns for Dormant Subscribers
• Advanced Email Workflows
  • Triggered Emails (e.g., Cart Abandonment, Purchase Confirmation)
  • Behavior-Based Automation (e.g., Email Follow-Ups Based on Actions)